J.D. Power and Associates rate Automotive Websites

Hummer.com has once again come away with the award for ‘most usefulness in new vehicle shopping’ among automotive websites. Users evaluate their website experience in four categories: Appearance, Speed, Navigation, and information/content. In line behind Hummer are Toyota, Jeep, Suzuki, Land Rover, Lexus, and Kia respectively. “A continuing focus on clear, simple navigation and crisp images and videos that demonstrate both the appearance of HUMMER’s models, as well as the features included in them, allow HUMMER to regain the highest ranking for usefulness among automotive manufacturer Web sites,” said Steve Witten, executive director of marketing/media research at J.D. Power and Associates. “This is the third time that HUMMER has achieved the difficult feat of outpacing the industry since the brand was first included in the study five years ago.”