With the fate of HUMMER currently up in the air, it’s only natural to look back at the brand’s relatively short history and analyze what could have been done differently to strengthen the brand. The way HUMMER markets themselves plays a huge role in their overall brand strategy, and to …

Every year Sewell HUMMER puts on events to help showcase the awesome off-road capabilities that most HUMMER owners may not get to experience very often. The Sewell team rented out 14,000 acres of land at Rough Creek Lodge to host the event, and participants got a treat out on the …

Earlier tonight, Robbie Knievel was forced to reduce the original field of 25 HUMMERs to 21 due to strong winds that have plagued Texas all week. Also, a protective ledge was placed over the last three trucks in the event Knievel came up short – after all, he would be …

According to the Economic Times in India, accountants representing General Motors have approached two Indian companies, Tata and Mahindra, about the sale of the HUMMER brand. Tata and Mahindra were both interested in purchasing Land Rover and Jaguar from Ford, and Tata came out the victor. Both companies have global …

Before every big off-road race, Team HUMMER and the rest of the competitors have to go through what’s called “Tech and Contingency.” The process is basically a show and shine parade with fans everywhere, and a few officials that look over the truck to make sure it qualifies for the …

? HUMMER dealerships around the country host off-road events called HUMMER Happenings where their customers are invited to see just how capable H1s, H2s, and H3s can be. HUMMER customers in Dallas and Plano are gearing up for their next event to be held at Rough Creek Lodge in Glen …

Early this morning, Team HUMMER’s #760 H3 crossed the Baja 500 finish line, propelling team owner Rod Hall into the record books as the driver with the most Baja 500 class wins. Prior to yesterday’s race, he and Ivan “Ironman” Stewart had been tied at 17 wins each. Rod Hall …

The 2009 HUMMER H3T due out this fall has once again been spotted out west. We last saw the H3T courtesy of a bartender at Red Rock in Las Vegas – now a different H3T has been spotted at a photo shoot on the pacific coast of California. This is …

This year’s running of the SCORE International Tecate Baja 500 is especially important for Team HUMMER as its owner and stock-class H3 driver Rod Hall looks for his 18th Baja 500 class victory. Hall enters the race tied for the record of total class wins at 17 – and currently …

In a little less than a month Robbie Knievel, son of the infamous Evel Knievel, will attempt to jump 20 HUMMER H2s at Texas Motor Speedway. The show is set to begin just prior to the Bombardier Learjet 550k IndyCar event on June 7th. “To me, the jump is all …

The 2009 HUMMER H3T made a rare, out-of-auto-show appearance last week at the Red Rock Resort in Las Vegas. The hotel was hosting General Motors’ “fleet and commercial show,” and one of the bartenders at the resort snapped these pictures. GM had some other new vehicles on display including the …