Hummer News

With the fate of HUMMER currently up in the air, it’s only natural to look back at the brand’s relatively short history and analyze what could have been done differently to strengthen the brand. The way HUMMER markets themselves plays a huge role in their overall brand strategy, and to …

The Insurance Institute for Highway Safety (IIHS) has done another round of ‘scientific testing,’ and they’ve announced their latest breakthrough: When a HUMMER H3 rear ends a Hyundai Sonata, the Sonata’s damage is five times as costly! If the choice between a HUMMER H3 and a Hyundai Sonata wasn’t easy …

Last week the NFL’s second overall draft pick Chris Long got a chance to see what his new H2 (courtesy of HUMMER) could handle at HUMMER’s official driving academy. The academy is located in South Bend, IN about 20 minutes away from where the H2 and military HUMVEE are manufactured, …

Every year Sewell HUMMER puts on events to help showcase the awesome off-road capabilities that most HUMMER owners may not get to experience very often. The Sewell team rented out 14,000 acres of land at Rough Creek Lodge to host the event, and participants got a treat out on the …

A couple weeks ago we brought you the story of HUMMER volunteers that were navigating the flood water in Indiana as part of the HOPE program. The all-volunteer organization enlists HUMMER owners and operators that are specially trained in damage assessment and relief efforts by the Red Cross. Now we …

Starting today, you will be able to purchase a HUMMER H2 or H3 and pay no interest for 6 years. It’s all part of GM’s 72 hour sale, which actually runs until the end of the month (yea, we know it’s fuzzy math…). For those uninterested in financing, HUMMER has …

According to Autoweek, GM has hired Citibank to assist in the strategic review of the HUMMER brand. Citibank is the consumer and corporate banking arm of financial services giant Citigroup, and will undoubtedly be the institution that will be shopping the HUMMER brand around to potential suitors. Allowing an outside …

A couple days ago the Wall Street Journal was stirring the pot with vague statements about “killing off at least one future HUMMER SUV product.” It got our attention since the Wall Street Journal isn’t exactly known for publishing rumors. Details weren’t published immediately, presumably so they could check their …

While sorting through the mud-slinging and random speculation from different news sources about HUMMER’s future, we came across an interesting tidbit in The Wall Street Journal. When the second largest newspaper in the United States says that General Motors has “discussed killing off at least one future Hummer SUV product,” …

After the announcement that GM is conducting a strategic review of the HUMMER brand, rumors about the future of the rugged brand have been swirling. The number one question I’ve been asked by those outside the automotive industry has been, “are they really going to discontinue HUMMER?” The high frequency …

Heavy rains in the Midwest have caused major flooding in several states, including Indiana, where the military HUMVEE and HUMMER H2 are made. Four workers from AM General, the company that builds both vehicles, volunteered their capable trucks to aid emergency workers in some of the toughest hit areas. The …