Hummer Guy Hummer News and Opinion from an experienced off-road instructor
Late Wednesday, General Motors announced that James Taylor (the now former Cadillac general manager, not the music giant) will join the HUMMER leadership team as CEO.
Taylor will move into the newly created position under premium division VP Mark McNabb, and will now be responsible for “the future strategy and current business of HUMMER worldwide,” according to a GM press release. Martin Walsh, HUMMER’s current general manager, will now focus on dealer relations and then “move to another assignment that will be announced soon,” which may or may not be with the HUMMER brand.
“By creating a new and more comprehensive leadership position for HUMMER with Jim Taylor as the top executive, we are bolstering the strategic review process and the brand,” said Mark LaNeve, GMNA vice president of Vehicle Sales, Service and Marketing. “At the same time, we’re sharpening our focus on Cadillac as GM’s flagship brand in the global luxury marketplace under Mark McNabb’s leadership.”
52 year old Taylor had been the Cadillac general manager since 2004, and has been with GM for 28 total years.
I hope this is a GOOD SIGN????……
This actually _might_ be good news. I don’t know James Taylor and his track record but it seems like GM put a successful and accomplished senior person in charge of Hummer. I don’t think they they would do that if they wanted to just kill off the brand. I see this as a good sign and a kind of “investment”.