GM’s Chief Operating Officer Fritz Henderson said this morning that GM is considers the sale of HUMMER urgent and hopes to unload the brand by early 2009. “We are trying to approach this (Hummer sale) on an urgent basis,” said Henderson, according to Reuters. “End of this year is a …

In this morning’s announcement from GM Headquarters in Detroit, CEO Rick Wagoner laid out his plan to provide 15 billion in necessary funds by the end of 2009. There were two areas discussed, both operational changes and asset sales such as brands and real estate. Operational changes included decreasing truck …

After the announcement that GM is conducting a strategic review of the HUMMER brand, rumors about the future of the rugged brand have been swirling. The number one question I’ve been asked by those outside the automotive industry has been, “are they really going to discontinue HUMMER?” The high frequency …